Every project I do begins with preparing a solid creative strategy, and this phase is often the most time-consuming of any major project. It's crucial to take enough time to ask the right questions about content, goals and user needs before any discussion of web design or multimedia production begins. Content defines the brand as much as the brand informs the content tone and design.
Nothing should be published randomly. The best strategy for tackling a content overhaul is to begin with a content inventory and find an approach that's maintainable for everyone involved. Just think of me as your silent creative partner — I not only create content, I have the experience to help you learn how to manage it and make it better so that you can save time, money and resources.
Getting big creative things done on modest budgets requires skillful planning, a solid strategy and an experienced content professional as enthusiastic about sharing your story with the world as you are.
I advise on best practices, workflows, scheduling, logistics and project documentation.
I conduct contextual research for products, content, competitors and locations.