Good content is good for business. Contrary to popular opinion, however, not everything is a "story" worth sharing. Content for popularity's sake has no resilience. Countless messages are destroyed daily by childish emojis, clickbait hashtags, sloppy graphics, ill-conceived copy or poor grammar. Bad content hurts your business more than you realize.
Clumsy, impulsive content can single-handedly destroy your brand perception by making you appear amateurish, inconsistent and unreliable. Conversely, well-crafted content is highly strategic. It conveys a coherent, focused expression of your idea, brand or product. It has a voice, a clear purpose and targeted appeal. It informs, inspires, entertains and connects.
Great storytelling moves beyond extolling product benefits to explore deeper, more meaningful narratives which connect people with places, things, ideas and experiences which matter most to them.
I provide an honest and objective overview of your existing content.
Content Audit & Inventory
I perform a more in-depth analysis of your content structure, workflows and internal content practices.
Content Strategy & Planning
I help you establish clear communication goals and effective content delivery schedules.
I help you manage your daily content tasks for Web, e-commerce and social media.
I craft targeted, emotive copy for marcom, advertising, product descriptions, blogs and social media.
Localisation & Translation
I prepare English language translations with cultural sensitivity and regional awareness.