Professional Profile

One creative head. Many, many hats.

As Multimedia Content Producer, I serve as the hub in the content production process. It's my job to find the deep brand story, identify specific content management needs for clients and ensure that marketing communications efforts across multiple channels meet strategic business goals — while making sure that everything presents beautifully on desktops, tablets and smartphones.

My role is highly collaborative and supports creative, sales and product development teams. I work internally with creative directors, designers and animators through all project phases. Externally, I interface with clients and help them navigate key milestones. My primary mission is to ensure projects are delivered on spec, on time and within budget.

The role of Content Producer requires a versatile and experienced creative professional who can function as copywriter, content strategist, web technologist and project manager. Throughout my career I've collaborated on a broad spectrum of technically complex and creatively challenging projects within international cross-functional marketing, production and Artist teams.

My former professional roles include Music Marketing Manager, Digital Marketing Manager and Digital Product Manager with Sony Music (US) and Universal Music (US). In each of these roles I guided marketing strategy and top-priority digital campaigns within Artist teams for Motörhead, Alice in Chains, Ozzy Osbourne, Pearl Jam, Faith No More and Aerosmith.

Qualifications

From creative brief to launch and beyond, I offer clients a tightly integrated mix of project management, creativity and business strategy. I'm fluent with web and multimedia production workflows from assets management to publishing. My formal university education includes business management, media/entertainment law, marketing communications, behavioural psychology and audio-video production.

For commercial food and beverage projects: I'm familiar with ethical guidelines and best practices concerning food and beverage marketing communications as set forth by the ICC (US), FTC (US) and the EU. I'm particularly familiar with vegan and vegetarian food labelling legislation and certifications through organisations such as the Vegetarian Society, PETA, the European V-Label and The Vegan Society.

Skillset

Multimedia Production (16 Years)

I manage production planning including concept development, talent booking, music direction, media selection, license clearance and independent digital distribution. I work with DaVinci Resolve, Reaper digital audio workstation and the Adobe Creative Cloud Suite.

Web Design & Development (26 Years)

I use standards-based HTML5 and CSS3 with PHP and JS to design and develop beautifully modern websites and themes for WordPress, Grav, WooCommerce, BigCartel and Shopify. I can work with Liquid and Twig templating.

Photography (16 Years)

I'm a professional photographer experienced with creating evocative visual narratives for food, people, places and products both in-studio and on location. I'm experienced with professional studio lighting and advanced lighting techniques, retouching, set design, scene styling and preparing/optimizing images for Web and large-scale print production.

Music Production, Composition & Performance (20+ Years)

I'm a vocalist, lyricist and songwriter registered with BMI. I produce, arrange and compose music in a variety of styles from jazz to electronic for independent film, television or gaming.

Digital Publishing (9 Years)

I use HTML5, XML and CSS3 in accordance with the EPUB3 standards to produce digital content for ebooks, product catalogs, event magazines and marketing collateral.

Graphics & Media Assets Management (16 Years)

I can help you create a stock library of audio, video and graphic assets for use in your projects and campaigns — without complicated or expensive licensing restrictions. I work primarily with vector and SVG in Adobe Illustrator, Photoshop for retouching and InDesign for print layout. I can also work with open-source GIMP and Inkscape.

Professional Copywriting (25 Years)

Mature and well-structured writing is the best user interface. I prepare polished copy and prose for editorials, advertising, marcom, websites, social media stories, product packaging and narration scripts.

Localisation & Translation (16 Years)

Localising content requires experience, sensitivity and cultural awareness of both source and target languages. I'm a U.S. expat, native English speaker and legal resident of Austria since 2005. I possess near-native C1-level German language skills and a basic grasp of Italian, French and Spanish.

Software & Apps

  • Adobe Creative Cloud Suite: Illustrator, Photoshop, InDesign, Premiere Pro
  • Office: MS Word, Excel, PowerPoint; Google Docs, Tables and Presentations
  • Content Management Systems: WordPress, Grav CMS, Ghost, Craft CMS
  • E-Commerce Platforms: Shopify, WooCommerce, BigCartel (Liquid templating)
  • Multimedia Production: Reaper Digital Audio Workstation, Blender, Shot Designer Pro, DaVinci Resolve
  • E-Book Authoring: Calibre, Sigil and Kindle (KDP)
  • Trelby Scriptwriting software
  • Collaboration & Productivity: Github, Asana, Slack, Trello, Dropbox for Teams

Professional Strengths

Communication

I can articulate and simplify complex technical concepts, creative ideas and business strategy for stakeholders at every audience level.

Collaboration & Teamwork

I can move fluidly between digital, product, brand, social and business groups. Real-world experience in major entertainment media means I can communicate with sales, creative or developers on equal footing — and I'm not afraid to fight for great content.

Production Management

I solve problems efficiently with expert knowledge of workflow best practices, and I have a track record of successfully delivering against production plans while ensuring that content supports strategic and creative goals.

Project Management

I manage complex creative and technical projects through all lifecycle phases. I can skillfully maneuver creative and technical challenges involved in developing and optimizing content for devices and channels.

Personal Info

In my spare time, I'm an avid explorer of places both alpine and urban in search of cultural and culinary traditions. As an INFJ personality type, I'm happiest outdoors — whether it's cruising the Euro-Velo trail between Wachau Valley and Bratislava, hiking in the Austrian and Italian Alps or hovering over my urban organic vegetable garden to document flora and fauna with my camera. I've been a strict vegetarian since 1999 and adopted a vegan lifestyle in 2005. I'm deeply engaged in animal rights/welfare advocacy.